Why Your Goals Don't Work

Yesterday, I assigned my students a voluntary overnight project. We had discussed goal setting in class and I wanted to impress upon them the importance of writing down and prioritizing their goals. As I generally find in my classes, only a small number did the whole exercise.

I already know why many of my students failed to follow through on this well-established method for getting what we want out of life. It is the same reason many of us fail to follow through. We say we want to achieve great things, but in the end, we would really rather stay in our comfortable cocoon of low-level misery.

We know from well over a thousand studies that goals work--that is, they lead to high performance. If you want to lose weight, make more money, or achieve anything else quantifiable, goals are the way to do it. Yet we all know how easy it is to get distracted while working on a goal. Why is that?

In my view, there are two major reasons we find it difficult to achieve things. The first stems from what I call a "mind-split." On the one hand we want to accomplish what we set out to do. On the other, we are afraid that we just might succeed. If we succeed, we show ourselves and the world that we really are capable. It renders null and void all the excuses we used before, and by implication, the excuses we may want to use in the future.

The second hindrance to goal achievement is having the wrong goals. High performance does not necessarily lead to happiness and personal fulfillment. I see this in "achievement junkies," people who crave the next chunk of conspicuous wealth or yet another trophy in a sport they have grown to despise.

Learning the mechanics of goal setting takes twenty minutes. Learning to set the right goals may take twenty years. As you set out on the great journey that is entrepreneurship, remember that getting what you really want is scary and that getting what you think you want may make you miserable.

Is This Socialism?

In order to understand the premises of socialism, we need to understand two words: "from" and "to." Specifically, socialists believe that justice is served when societies observe the following rule: From each according to his abilities; to each according to his needs.

On the face of it, this sounds just. Who would quarrel with the idea that people should get what they need? It is the "from" part that get us into trouble. If life were a matter of us all standing around a pre-existing barrel of goods--food, clothing, shelter, and other necessities--and taking what we needed, one might justify this distribution rule.

Of course, we all know that is not how the things we human beings need come to exist. Except for air, basic necessities have to be created by someone. Socialism presumes it is right to take from the creators and give to others. Is that what our economic system has become?

You bet it has, but not in the way you may think.

The complexity of our economic system has allowed us to take from people who don't exist yet. How can that be? It is called debt. Debt is en extremely useful tool. If someone lends you money to buy something you could not purchase with cash, say a house, many people benefit. You benefit because you are able to use something valuable before you pay for it completely. The seller benefits because he/she can sell to someone who otherwise could not purchase. The lender also makes money.

If we had no system for borrowing and lending money, it would be nearly impossible to own anything like a house or car. Here is the problem. Not only can regular people and private businesses borrow money, so can the government. The difference is that the government borrows from future generations.

One way the government does this is to borrow money literally. It essentially issues IOUs to its citizens. The government can also print money. In the first case, debt can build until the present generation cannot pay it all off. In the second, government spends money it has "printed" and hopes no one notices that the resulting inflation has robbed citizens of buying power.

Either way, the system makes chumps of us. If we live frugally, save our money, and teach our children to do the same, we wind up feeding the government's insatiable appetite for spending at our own expense. At some point, the system has to break down. Either our children and grandchildren will have to pay absurd tax rates or the value of our currency will diminish to zero. Maybe both.

And this brings us back to socialism. If the government tried in the present to take the amount of money it needs to sustain its orgy of spending, citizens would revolt. If they hide their theft by passing it on to its future citizens, we who are right here right now may grumble, but we won't revolt.

Is this how we want to live? If so, let's be honest about it. Socialism advocates taking from the "able" and giving to the "needy." If you believe that, are you willing to look future generations in the eye and tell them that we gave and gave and gave and that by the way, they owe the bill?

I didn't think so.

Uncovering Your Hidden Value

All business operates on a simple premise. One person creates value for another. Outside of gift-giving and other types of benevolence, the creator gets paid. He or she receives value, often in the form of money, and both partners to the trade are better off than they were before.

Many forms of value are obvious. Clothing, shelter, food, and the people who create them are valuable because we need those basic things to survive. Music, paintings, sports and other non-essentials improve our lives even though we could live without them. But they too are commonplace and obvious.

Many people who start businesses are stuck in the obvious. They try to provide more of what others are already providing quite well: dry cleaners, groceries, web design, etc. There is nothing wrong with opening this kind of business. If you can do it better, faster, or cheaper than your competitors, you may do well. But why butt heads with the rest of the market?

Each of us has value to others that may have gone unrecognized. We may know how to do something unique or make something unusual that is valuable to 0thers. But how does one discover these hidden veins of value? Start by brainstorming fifty ideas for businesses. Don't criticize or question any idea, just write down fifty. Even if some turn out to be "obvious" keep writing. Chances are, you will find something valuable that only you can provide.

The next step is refining your idea into a business model. A business model takes your initial idea and builds around it a "delivery system" that allows you to get paid for what you do well. More on business models next post.